Claire specializes in branding, messaging, and creative communication strategies. With a personal and creative
We’re leveling the playing field in venture investing for sports industry leaders.
You’ve driven the growth of the sports industry. Now it's time to own a piece of it. The global sports technology market is projected to go from $34.25B in 2025 to $68.70B by 2030 (14.9% CAGR), yet ownership in category-defining startups, franchises, and leagues has been accessible to a select few—until now.
By unlocking access to premium opportunities, we empower our community to gain knowledge, acquire equity, and build wealth. With access to exclusive deal flow and unparalleled industry insights, we strategically deliver compelling returns while mitigating risk.
This is the next era of venture: diverse, inclusive, and community-powered.
We invest in early-to-growth stage sportstech startups and emerging sports franchises and leagues.
Our focus is on AI-powered technologies that are transforming the global sports and entertainment landscape. From fan engagement to human performance, media, data analytics, and infrastructure, we support founders who are disrupting legacy models and building products with the potential to scale into adjacent sectors, beyond sports.
We are backed and trusted by a community of individual strategic investors, venture advisors, and partners who are influential leaders from the world’s most iconic teams, leagues, brands, agencies, properties, startups, and tech giants—shaping the future of sports and investing in it. We bring more than capital. Our relationships, insights, and expertise are what set us apart.
Mercury Fund, our strategic partner and institutional backbone, is one of Texas’s most accomplished venture capital firms.
Since 2005, Mercury has managed $850M+ in assets under management (AUM) and has created $13.5 billion of value in startup investments since inception. Its world-class platform brings institutional discipline, proven investment frameworks, and access to a deep bench of experienced operators, advisors, and growth partners.
Through this partnership, The Collectiv brings institutional-grade rigor to sports as an asset class, combining Mercury’s infrastructure and operator network with our domain expertise, differentiated sourcing, and community-powered insights to unlock high-growth investment opportunities.
Blair Garrou
Managing Partner, Mercury Fund
Senior Advisor, The Collectiv
01
Sail GP Team
Emerging League
SailGP is a global sailing league founded by Larry Ellison in 2019. National teams race cutting-edge F50 catamarans at speeds of up to 60 mph across 14 international events, positioning SailGP as the F1 of sailing through rising viewership and global reach.
02
Fan Engagement
nVenue is an AI-driven platform delivering real-time odds for live sports betting. It powers thousands of micro-betting markets across the NBA, NFL, MLB, and other sports, transforming fan engagement and monetization on a massive scale.
03
Fan Engagement
LISNR enables secure, ultrasonic communication between devices using sound waves. Its Radius SDK powers contactless payments, proximity detection, and dynamic fan experiences—bridging physical and digital interaction at scale.
04
Media
Videon is a live video edge-computing platform that automates streaming workflows. It reduces production costs and latency while enabling distributed, high-quality remote broadcasts for modern sports and media environments.
June 4th, 2025
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January 25th, 2025
- January 8th, 2025: Sports conference SEICon coming to Houston in 2025.
- December 23rd, 2024: NBA, Houston nonprofit team up to offer Black Houstonians internships.
- August 24th, 2024: How NFL Player Kayvon Thibodeaux is a blueprint for Houston sports investing
- August 23rd, 2024: Houston VC firm adds New York Giants linebacker as an investor
- August 22nd, 2024: NFL Star Kayvon Thibodeaux Named Partner in $20M VC Fund
- May 21st, 2024: Why local investors are betting on sports technology in Houston
Ashley’s work has been featured in leading media outlets, including ESPN, CBS Sports, NBC Sports, The Sports Business Journal, and Front Office Sports.
- 30+ years executive and advisory experience
- Knowledge in all aspects of finance, strategy, contracts, administration, risk management, sales, marketing, human resources, operations, and executive management.
- Texas CPA
- 25+ years executive and investment experience
- Venture Partner, Mercury Fund
- Founder, Urban Capital Network
- Startup Founder, Investor, and Advisor at multiple public and private boards
- M&A & Div. President, Insperity
- B.S. Finance / MBA Marketing
- 30+ years venture, executive, and advisory experience
- Expertise in all aspects of finance, strategy, contracts, administration, risk management, sales, marketing, human resources, operations, and executive management
- Co-Founder, Managing Partner of early-stage VC firm Mercury Fund, with $1B AUM
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Results That Drive Impact
In a world full of chatter, we focus on making an impact. Every strategy we craft and every message we share is designed to connect.
We believe in the power of data to tell a story. Our approach combines creativity with analytics, ensuring every campaign delivers results.
The Power of Collabs
We don’t see ourselves as just an agency—we see ourselves as an extension of your team. Collaboration is at the core of our work, allowing us to combine your insights with our expertise.
Every brand is unique, and so is our approach. We adapt to your needs, working flexibly and transparently to ensure every strategy feels personal and effective.
Below are the various industry leaders we target to join The Collectiv which encompasses the entire sports ecosystem.
Every project begins with understanding your brand, goals, and audience. We dive deep to uncover what makes your brand unique, then craft a tailored strategy that meets your specific needs. Our approach is flexible and adaptive, ensuring that every step aligns with your vision and objectives.
You’ll be partnered with a dedicated team of specialists, each bringing expertise in different areas to create a well-rounded approach. From strategists to content creators, our team collaborates with you closely, guiding you through each step, providing insights, and ensuring a seamless experience.
Timelines vary depending on the project’s scope and complexity. From the start, we provide a clear schedule so you know what to expect, and we keep you updated at every milestone. Our goal is to balance quality with efficiency, delivering impactful results within a timeframe that meets your needs.
Success means more than completion—it’s about delivering measurable impact. We set clear, achievable goals and use data to track progress along the way. By monitoring key metrics, we gain insights into what’s working, optimize our approach, and ensure we’re achieving results that truly matter for your brand.
Yes! We can work with your existing brand assets or help you develop new ones if needed. Whether you’re looking to refresh, evolve, or start from scratch, we adapt our approach to suit your brand identity. Our flexibility ensures that we integrate seamlessly with your current materials while enhancing them with .